Join us in congratulating Sasha Malik and the St. Catharines, ON, office! Here’s a link to her recent interview with Newstalk 610 CKTB.
How It Happened
Sasha credits a recent Canada Employed release (New Poll: Baby Boomers Want to Keep Working in Retirement) for getting Matt Holmes, the radio host, interested in talking to Express.
“He thought this was an interesting topic relating to why boomers still want to actively seek work, or are preferring semi-retirement/flexible opportunities,” Sasha said. “The producers wanted to do a segment, called our office, and I agreed to speak to them live later that day.”
The Goal of the Interview
Sasha wanted to do the interview for many reasons, including exposure for Express and the brand, as well as local market branding. She also didn’t want to miss a chance to discuss a very prevalent topic in the changing workforce and how this poll relates to her local market.
“I think it’s important for companies to know that when they change with demand, become more adaptable, and offer flexibility for baby boomers to re-enter the workforce or continue working in consultancy roles, on projects, or with reduced/hours and schedules, it helps companies retain solid workers and helps close the knowledge gap in the labour force,” she said. “Our team has seen the success local companies have when they offer mentorship programs and cross-training—and often those are the top employers our associates enjoy working with.”
Sasha noted that the interview was a great educational opportunity, and the radio host himself seemed quite surprised by the poll results.
“I think any time we are able to showcase in our communities that here at Express we are knowledgeable of trends, and can be trusted as subject matter experts, it is a fantastic differentiator from our competitors,” Sasha said. “It also sparks great, meaningful, content-driven conversation with our clients, prospects, associates, and internal team members.”